The Bourbon Renaissance: A Market Analysis

While the bourbon market has grown significantly in recent years, data indicates a cooling trend. In 2024, the secondary market declined by approximately 11.15%, influenced by economic factors such as inflation and changing consumer spending habits. Despite this downturn, the market is projected to grow at a compound annual growth rate (CAGR) of 5% between 2022 and 2031, reaching an estimated $12.8 billion by 2031.

Beyond The Bottle: Bourbon's Resilient Market

According to Forbes, "[2024 was] a year that saw continuing innovation and experimentation." Three of the most significant factors in Bourbon's limited availability attributed to the impact on production and pricing include the decline of American White Oak barrels, the rise of brand transparency, and climate change.

As bourbon production increases, so does the availability of ex-bourbon barrels. We can supply first select bourbon barrels, Oloroso casks, and Japanese wood. As a secondary market to offset costs, repurposing barrels is a sustainable solution for storing and maturing spirits without sacrificing quality as demands surge. 

Looking Ahead: Your Preferred Partner for Bourbon

As our team looks ahead, the global spirits market is on track to surpass wine in terms of volume, reflecting shifting consumer preferences toward spirits like bourbon. Long-term projections of this spirit remain positive, indicating potential growth opportunities.

Sasma brings variety to the bulk spirits market, with inventory now spanning fresh-fill to six-year-old bourbon. As the leading supplier of premium alcohol, we're making Bourbon more accessible by reducing costs from previous years. There are several types available to order in 1,000-liter IBCs and 25,0000 ISO tanks, from Straight to Bottled-in-Bond and Single Barrel.

The bourbon market's recent cooling signals a healthy reset, not a downturn. Lower prices create space for new products and innovation in the category. 

For consumers, this means better access to quality bourbon at more attractive price points. Distillers will be able to navigate challenging economic conditions and position themselves well to thrive through adaptation and innovation as trends shape the future of bourbon production and consumption. Whether you're a longtime bourbon enthusiast or a curious newcomer to the category, there's never been a better time to explore the world of Bourbon.

If you are looking for a global partner of bulk alcohol, turn to Sasma for premium and organic alcohol and bulk spirits. We are committed to delivering the best. To learn more about our range of Bourbon Alcohol or services, get in touch with us.