RTD Market Momentum: What's Trending and How Sasma Can Support

Updated at: 28 July 2025

The Ready-to-Drink (RTD) market continues to surge globally, with innovation accelerating across every corner of the beverage industry. From tequila-based seltzers to bourbon-infused craft cocktails, consumers are seeking convenient spirits that don’t compromise on flavor, quality, or authenticity.

As we move into the second half of the year, producers are increasingly experimenting with new base spirits and flavor profiles to stand out in a competitive space. With that expansion comes a heightened need for reliable, regulatory-compliant alcohols that deliver both consistency and character. At Sasma BV, we offer a wide variety of bulk base spirits and RTDs to add to your portfolio and expand your product line.

Market Analysis: RTDs Projected To See Growth

The RTD landscape is undergoing a transformation. While the hard seltzer phenomenon has diminished, spirit-based RTDs are carving out significant space in the market. Despite ongoing moderation trends, consumer interest in higher-ABV options is rising. RTD brands are responding with new products and brands featuring ABVs surpassing 7%, aligning their offerings with evolving consumer expectations and preferences.

“According to IWSR’s newly published RTDs Strategic Study 2024, RTD volumes in the top 10 global markets – Canada, the US, Mexico, Brazil, South Africa, the UK, Germany, China, Japan and Australia – rose by 2%, with the strongest gains in Mexico (+8%) and Germany (+4%). All markets except Australia (-1%) registered gains.”

RTDs are maturing from novelty to necessity, especially as demand increases for premium spirit-based options, quality ingredients, and globally inspired flavor profiles. This is opening new opportunities for producers to experiment with base spirits and clean-label formulas.

What’s Trending in RTDs?

Base spirits are at the heart of every successful RTD. Current trends show growing demand for:

- Agave Spirits, driven by the continued popularity of Margarita-style cocktails. Sasma offers authentic Smoked Agave Spirit in bulk volumes and blue agave spirit.
- Rum, especially light, dark, and spiced rum, catering to a variety of palates
- Bourbon Whisky, used in bold, American-inspired profiles and emerging canned classics.
- Fermented Alcoholic Bases, ideal for low-calorie or clean-label product lines, like our Sugar Brew.

Whether it’s a light gin spritz or a barrel-aged bourbon blend, the base spirit defines the sensory experience—and the marketability—of the final product.

How Sasma Supports RTD Development

At Sasma, we offer bulk base spirits that power RTD innovation. We work closely with our global network of premium alcohol distilleries to deliver high-quality, certified alcohols in the volumes you need—whether that’s by IBC containers, ISO tanks, or tanker loads. Our expertise lies in ensuring you have the right base—one that’s scalable, regulatory-compliant, and aligned with your brand’s goals.

Whether you’re expanding into new markets or exploring the next big flavor profile, Sasma is here to support your growth. Contact our team at sales@sasmabv.com or visit www.sasmabv.com to learn more.

More information

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