Quarterly Newsletter December 2023

Updated at: 26 January 2024

As 2023 has come to a close and we welcome 2024, we’re taking a moment to look back at the past year. We’re proud of what we’ve achieved and want to share some highlights with you. Take a moment to read on and learn more.

Company highlights

TRADE FAIRS

We exhibited and attended several trade fairs.
IBWSS November 2023 & Prowein March 2023

CSR AND SUSTAINABLE DEVELOPMENT GOALS

Quality education – We partnered with Providencia Centro de Formación Integral to support children and families to provide quality education for children aged 2-5 in child development and adolescents in formal education. Learn More

Clean water and sanitation – We partnered with Water for Life supporting low income communities to help build access to clean water. Learn More

Affordable and clean energy – Our Sasma headquarters was built with the goal of being carbon neutral. We give back excess energy and use well water to control our heating and cooling. We opened our doors in December 2021.

Life on Land – We partnered with “Wood You Care” where a portion of our sales goes to planting trees, benefitting ecosystems, and creating jobs and offsetting CO2 emissions. Learn More

NEW TEAM MEMBERS

This year, we expanded our team and welcomed new team members. We also had several team outings and team building days.

NEW PRODUCTS

We introduced new products within our spirits portfolio: whiskies and agave spirits.

SISTERS COMPANY WAREHOUSE

Our sister company, Ultra Pure, introduced new products within our spirits portfolio.

SASMA'S NEW LOGO

After celebrating our 20th anniversary last year, we introduced a new logo for our company this year. Our new logo represents our vast product assortment within spirits and neutral alcohols in addition to Pharmaceutical, cosmetics and chemical alcohols. Our light blue color is often associated with freshness, clarity, purity and modernity. And we introduced a copper
color which represents our spirits being reminiscent of a copper sill.

RECENT ECONOMIC INSIGHTS

FREIGHT UPDATES AND UNDERSTANDING MARKET TRENDS Q4 AND BEYOND

Freight Dry Containers: 2023 year end summary is that containers decreased substantially to a more sustainable level.

Spirits: Overall, the demand has slowed, specifically in the whisky category. There are shortages and high prices. We see a risk in prices decreasing because suppliers still need to sell their products.

Neutral Alcohol: We saw substantial decrease this past year for all neutral alcohols ranging from premium to standard, produced from different types of raw materials around the world. In the last period the economy has slowed down, demand is less and prices have stabilized. We see this trend continuing into early 2024.

2024 holds a lot of uncertainty. ENA, which is produced from sugar cane, is one example due to current sugar shortages. Market prices depend on the economy and whether or not things remain slow or pick up again.

Upcoming Trade Fairs

Visit us at international trade fairs where our team will be attending and also exhibiting.** We look forward to meeting you in person at these events:

Horecava: Amsterdam, Netherlands, 8- 11 January
VinExpo: Paris, France, 12-14 February
Biofach: Nuremberg, Germany, 13-16 February
Prowein:** Dusseldorf, Germany 10-12 March
Rome Bar Show: Rome, Italy 13-14 May
VinExpo Asia: Hong Kong, 28-30 May
Hi & Fi: Shanghai, China, 19-21 June
Imbibe London: London, UK, 1-2 July
Liquid Market: Vienna, Austria 5-7 September
BCB Berlin: Berlin, Germany, 14-16 October
WBWE: Amsterdam, Netherlands, November (dates tbd)
IBWSS:** London, England, November (dates tbd)

Subscribe to our mailing list

Are you eager to stay ahead in the market? Our quarterly newsletter is your gateway to the latest and greatest in market insights, product updates, and more.